The Employer Brand is a company’s image viewed through the eyes of the general public, its employees and potential job seekers. Beyond the image, it is a reflection of an organization’s culture, reputation, products and services, as well as the way it deals with and values its workers. It generates meaningful conversations with talent.  It [...]

Tags: Employer Brand, HR, integrated recruitment marketing, Recruitment Marketing, talent branding

1 Comment »

We know Facebook is a mystery and a bit of a stretch for most of those over 45.  Some interesting statistics gathered directly from Facebook include:
More than 100 million active users
Facebook is the 4th most-trafficked website in the world (comScore)
Facebook is the most-trafficked social media site in the world (comScore)
Over 55,000 regional, work-related, collegiate, and high school networks
More [...]

Tags: facebook, recruiting tips, Recruitment Marketing, Recruitment Strategies, Social Media

3 Comments »

I recently dispelled the 4rd myth in my Recruitment Marketing series 5 myths of recruitment marketing.  Today, I want to discuss the final, Myth #5: Social media is only read by youth and it’s not an effective tool for recruitment marketing.
During a recent seminar on Recession Proof Social Marketing, I presented challenges business people face and the [...]

Tags: Interactive Recruitment, job boards, recruitment advertising, Recruitment Marketing, recruitment strategy, Social Media

No Comments »

I recently dispelled the 3rd myth of in my Recruitment Marketing series 5 myths of recruitment marketing.  Today, I want to discuss Myth #4: Posting jobs on national job sites is a cost effective recruitment strategy. I will share some insights and surveys from recruitment professionals that clearly dispel this myth. They contend that the use of [...]

Tags: Interactive Recruitment, job boards, recruitment advertising, Recruitment Marketing, recruitment strategy

4 Comments »

I recently dispelled 2 of the 5 myths of recruitment marketing.  Today, I want to discuss Myth #3 and share some important studies and surveys from recruitment professionals that clearly dispel this myth. They contend that newspaper recruitment advertising is widely used but is not a cost effective strategy.
Myth #3: Posting jobs in the newspaper is a cost-effective [...]

Tags: human resource, recruitment advertising, Recruitment Marketing, recruitment strategy

4 Comments »

In my recent post about the 5 myths of recruitment marketing, I dispelled Myth #1.  I would like to continue on this subject of revolutionizing recruitment marketing by dispelling Myth #2 by providing 5 keys to showcasing your company.
Myth #2: There is not enough qualified talent to fill my job openings.
This is a myth promoted [...]

Tags: Employer Brand, Human Resources, Interactive Recruitment, Recruitment Marketing, Social Media

8 Comments »

I have worked in large metropolitan areas and small cities. I am tired of hearing the myths about  employment opportunities and effective recruitment marketing in these areas. The grass is not always greener in the larger cities.  Here are five myths I would like to address.
Myth #1:  Young talented individuals need to go to larger Metropolitan [...]

Tags: employment, Interactive Recruitment, Recruitment Marketing, Roanoke, Social Media

4 Comments »