Economic Downturn Expands Your Talent Pool
With the economy struggling and massive layoffs continuing, most companies are thinking this is the time to be conservative, cut budgets and put a freeze on recruitment and hiring.  But, in the chaos looms a strategic recruitment opportunity for the progressive company; a company that will not be a victim [...]

Tags: company showcase, integrated recruitment marketing, Recruitment Marketing, recruitment strategy

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Dan Schawbel wrote an interesting post on The Future of Online Recruitment.  He says

“The days of applying to jobs through corporate websites and job listing repositories will end. As the competition to get jobs increases year over year, the amount of resumes and cover letters HRM’s (Human Resource Management Systems) will hold will overflow and [...]

Tags: career site, company showcase, Employer Brand, Interactive Recruitment, job boards, Recruitment Marketing, recruitment strategy, Social Network

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The Employer Brand is a company’s image viewed through the eyes of the general public, its employees and potential job seekers. Beyond the image, it is a reflection of an organization’s culture, reputation, products and services, as well as the way it deals with and values its workers. It generates meaningful conversations with talent.  It [...]

Tags: Employer Brand, HR, integrated recruitment marketing, Recruitment Marketing, talent branding

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We know Facebook is a mystery and a bit of a stretch for most of those over 45.  Some interesting statistics gathered directly from Facebook include:
More than 100 million active users
Facebook is the 4th most-trafficked website in the world (comScore)
Facebook is the most-trafficked social media site in the world (comScore)
Over 55,000 regional, work-related, collegiate, and high school networks
More [...]

Tags: facebook, recruiting tips, Recruitment Marketing, Recruitment Strategies, Social Media

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I recently dispelled the 4rd myth in my Recruitment Marketing series 5 myths of recruitment marketing.  Today, I want to discuss the final, Myth #5: Social media is only read by youth and it’s not an effective tool for recruitment marketing.
During a recent seminar on Recession Proof Social Marketing, I presented challenges business people face and the [...]

Tags: Interactive Recruitment, job boards, recruitment advertising, Recruitment Marketing, recruitment strategy, Social Media

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I recently dispelled the 3rd myth of in my Recruitment Marketing series 5 myths of recruitment marketing.  Today, I want to discuss Myth #4: Posting jobs on national job sites is a cost effective recruitment strategy. I will share some insights and surveys from recruitment professionals that clearly dispel this myth. They contend that the use of [...]

Tags: Interactive Recruitment, job boards, recruitment advertising, Recruitment Marketing, recruitment strategy

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I recently dispelled 2 of the 5 myths of recruitment marketing.  Today, I want to discuss Myth #3 and share some important studies and surveys from recruitment professionals that clearly dispel this myth. They contend that newspaper recruitment advertising is widely used but is not a cost effective strategy.
Myth #3: Posting jobs in the newspaper is a cost-effective [...]

Tags: human resource, recruitment advertising, Recruitment Marketing, recruitment strategy

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In my recent post about the 5 myths of recruitment marketing, I dispelled Myth #1.  I would like to continue on this subject of revolutionizing recruitment marketing by dispelling Myth #2 by providing 5 keys to showcasing your company.
Myth #2: There is not enough qualified talent to fill my job openings.
This is a myth promoted [...]

Tags: Employer Brand, Human Resources, Interactive Recruitment, Recruitment Marketing, Social Media

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I have worked in large metropolitan areas and small cities. I am tired of hearing the myths about  employment opportunities and effective recruitment marketing in these areas. The grass is not always greener in the larger cities.  Here are five myths I would like to address.
Myth #1:  Young talented individuals need to go to larger Metropolitan [...]

Tags: employment, Interactive Recruitment, Recruitment Marketing, Roanoke, Social Media

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