We know Facebook is a mystery and a bit of a stretch for most of those over 45.  Some interesting statistics gathered directly from Facebook include:

More than 100 million active users

Facebook is the 4th most-trafficked website in the world (comScore)

Facebook is the most-trafficked social media site in the world (comScore)

Over 55,000 regional, work-related, collegiate, and high school networks

More than half of Facebook users are outside of college

The fastest growing demographic is those 25 years old and older

Maintain 85 percent market share of 4-year U.S. universities

These statistics have caused businesses to realize the undiscovered power of this targeted marketing opportunity and they are trying to figure out how to use it.  

Instead of spending hours searching for the many published articles/blogs, we want to collect them and encourage others, who haven’t published their results, to share them with the recruitment community.  We can leverage each others experiences to create new venues and most important integrate them with other recruitment marketing strategies.

We welcome your comments and results. Let’s break them down into 2 categories, suggestions and case studies.

Here is my beginning list for SUGGESTIONS, many of which I found at Jobs in Pods Blog Facebook Recruiting Tips …

1. Join the Facebook Group Facebook for Business for a rich source of information. There are more than 25,000 members.   
2. Join the Facebook group The Facebook Corporate Recruiters Network
3. Create a groupfor your company on Facebook.  Post your apply info, list your latest jobs, build the group into a marketing tool.
4. Create a “profile page”inside of Facebook and attract fans of your page.   You can also use facebook  advertising to get fans. 
5. If your company has a Facebook Workplace Network (a closed network for individual companies) it can be used as a hybrid recruiting/retention tool. Think of it as a ‘company intranet’. If your company does not have one you can request Facebook to add your company to the list.  Only employees with a company sponsored email address can join and participate.  Encourage your employeees to use it to communicte with each other.
6. Target ‘boomerangs‘ or ex-employeesby courting them with a Facebook group. By promoting the group among your current employees, the group will slowly grow and begin to populate itself.
7. Facebook has a great sourcing tool - use the two search features that are relevant to employers, Coworkers and Profile search.
8. Tap the regional networks - Facebook is made up of 4 types of networks: Regional, Workplaces, Colleges and High Schools. As an employer you can take advantage of all but the High Schools. Target these areas by posting jobs and listing job fairs.
9. Stimulate conversations using ”Discussion Boards” and “The Wall “. The discussion boards are a great way to attract members of the targeted community by showcasing the company culture, attractive features, challenging positions and company news.  The Wall is a venue to say hello to the community and begin your connecting . You can offer job advice about your target region. 
10. My Company’s Hiring is Facebook application where you can enter current jobs in you business/organization.  They will be displayed on your company page.
11. iHipo, an online global recruitment agency, built their own Facebook application - which gives users a feed of the most recent jobs, mainly entry- level executive jobs and internships with local and international firms.

Here is a beginning list of Facebook Recruiting SUCCESS STORIES.

1. Ernst & Young became first employer to use Facebook for recruiting in January 2007. They currently have over 18,000 fans and their career page is very active.
2. KPMB is a global company very active in the Facebook community.  There are over 500 KPMB groups on Facebook from career sites to Alumni pages. 
3. Deloitte’s group has 4,451 members is extremely active.
4. ON the international front in Asia Businesses are using Facebook to look for job seekers 
   • Royal Plaza , five star hotel set up a new Facebook page with an events section called “We are hiring!”. “Facebook is an “out of the box” way to appeal to younger recruits, who may be attracted to a hip and refreshing image of the hotel.”
   • The Straits Times Razor TV, an interactive web TV service, has been using Facebook to advertise various job openings - for multimedia journalists, videographers and presenters. They get 12+ responses/wk. “We use Facebook because its users are our ideal target group. We are looking for people who are in tune with Internet culture and are totally comfortable with the online realm.”

This is the beginning of our results.  We ask that you share your tips and strategies on using Facebook for recruiting along with any success stories that you know.  We will use your comments and compile the results of your conversations.  We’re looking forward to hearing from recruiters and HR professionals.

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Tags: facebook, recruiting tips, Recruitment Marketing, Recruitment Strategies, Social Media

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